- The Problem – Most sites do not have Schema implemented, yet alone properly implemented
- The Solution – Learn best practices for implementing schema on your websites and other client websites.
Brief example – two websites listed in the organic rankings – one has five star ratings with the fancy stars as shown in the screen shot below. The other is a url and bland description. As a user which one will you pick? Which one do you think Google’s algorithm likes better? – OK so I think you get the point. There is no disadvantage to using it unless your totally misusing it and really there is no need to because by implementing the proper Schema structure you are already 50% ahead of your competitors.
People often ask, what the hell is Schema markup, why should I use it and will the data be used?
The best answer I found was at schema.org
“Search engines are using on-page markup in a variety of ways. These projects help you to surface your content more clearly or more prominently in search results. Not every type of information in schema.org will be surfaced in search results — you can refer to each company’s documentation to find specific uses — but over time you can expect that more data will be used in more ways. In addition, since the markup is publicly accessible from your web pages, other organizations may find interesting new ways to make use of it as well.”
In short not using schema is pure crazy. At Link Rep we can either teach you how to use schema properly which is great for other agencies or we can do it for you with our easy push button solution. We recommend the later whose main business is not internet related (i.e. web design and marketing).