If you run a small business which focuses on the local area that you are focusing on like accounting services, legal services etc. and have tried to go for a Local SEO solutions company then there is a chance that you must have heard of the word “citations”. Since nobody wants to look like a fool, so whenever you hear the term citation, you must have asked yourself “what is that?” Well, it is not just the case with you but with most of the people out there.
What is citation?
It is not a solution to get your website on the top of the google search but it plays a very important role when it comes to local SEO solutions. At any point of time, if a person mentions the name of your company on his/her website, then that is called a citation. It can also be called as a reference or mention but in the language of a true local SEO expert, it is a Citation. Citation is effective with the help of the address of the company, phone number or other specific information that defines your business precisely. Unless and until the name of the local business is accompanied by the address or phone number then it is very difficult for any of the search engines to know if that citation belongs to your local business or somebody else’s.
Citations are very important for local businesses that function in a limited region because then only Google will be able to determine that your local business is active in that particular area and not the other one. With proper use of Citations and other local SEO solutions, a small business can flourish to become popular than many large businesses on the search engine due to the relevant material that is present in the local search result.
Local listing websites:
Local SEO experts make full use of the listing sites like Yahoo, bing, Google etc. to target the local areas where the business is located geographically in order to provide optimized search results. Local SEO optimization companies create strategies that help in increasing the ranking of the website on the search engines. If someone searches for the website in St. Louis area relating to the specific business, the information that is present on all the local listing websites appear on top as the search results with an enhanced visibility to the customers looking for the specific business in their local area.